Starbucks

Chapter 1 Concepts a. Describe the main business of the MNC. Starbucks is the premier roaster and seller of specialty coffee in the world. Starbucks Corporation was formed in 1985 and its common stock trades on the NASDAQ Global Select swap (NASDAQ) under the symbol SBUX. Starbucks (to dieher with its subsidiaries, Starbucks or the Company) purchases and roasts high-quality whole excise coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold bl terminate beverages, a variety of antonymous color food items, a selection of premium teas, and beverage-related accessories and equipment, originally d iodin Company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark by means of other channels much(prenominal) as licensed retail stores and, through certain of its licensees and equity investees, Starbucks produces and sells a variety of ready-to-drink beverages. (AR, p. 1) b. Wha t is the aim of the MNC according to the annual paper? The Companys physical object is to maintain Starbucks standing(a) as one of the most know and respected brands in the world (AR, p.1). Its mission statement is: To embolden and nurture the humans spirit - one person, one cup, and one neighborhood at a time. (http://me.starbucks.

com/en-US/_About+Starbucks/Mission+Statement.htm, 2008). c. Describe the external business methods use by the MNC (such as exporting, importing, international correlative ventures, development of unknown subsidiaries, etc.). Starbucks has three reportable operating component s, and from each one segment provided the i! ndicated percentage of total net revenues for fiscal yr ended September 27, 2009 (fiscal 2009): United States (US) (73%), outside(a) (19%), and Global Consumer Products base (CPG) (8%) (AR, p. 1). The international segment of the company operates principally through licensing agreements as well as with joint ventures. To promise the supply of high quality coffee beans and teas...If you want to get a salutary essay, order it on our website: BestEssayCheap.com

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